Here’s Why Microsoft’s E3 Press Conference Is Earlier This Year

Microsoft made waves a few weeks ago with the announcement that their E3 press conference would be on Sunday rather than the usual Monday morning. What was Microsoft up to when coming to that decision? Well, according to Xbox head Phil Spencer, the answer is pretty simple: Microsoft just wanted to be first. Yep, that’s really all there is to it; a bit anticlimactic, but it makes sense.

“I liked opening E3, and I felt when we weren’t opening E3 we were… just in the middle”, Spencer said to IGN. “The other platform holders were right behind us, and I felt like, ‘okay well if we’re not getting the benefit of opening E3, we’re not closing…’ It unshackled us to kind of try to go do something else. So we’re gonna try it, we’ll learn.”

Spencer added that it’s important for Microsoft to go first, so as to “not end up in the middle of everybody else’s news.” Again, that makes sense; E3 is the biggest gaming event of the year, and it’s very easy to get lost in the hustle and bustle of the show. “Going on Sunday I think will allow us to tell our story, and it will sit there a little more as opposed to everybody else just instantly following up with their own briefings,” Spencer explained.

While Microsoft hasn’t said what exactly it has planned for this year’s E3, there are hints that the Xbox One upgrade, codenamed Project Scorpio, will be shown. We’ll know for sure when Microsoft holds its E3 press conference this year on Sunday, June 11th, at 2 PM Pacific Time.






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