Square Enix Resorts to its Classically Traditional Roots

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After the North American release in the US of Bravely Default, there have been 200,000 copies sold in the few weeks following the February 7 launch. Square Enix has announced that they will be reverting to their roots in the gaming industry. Yosuke Matsuda sat down with Nikkei Trendy in a recent interview the new plans for the company. Basically, the focal point is to step away from the mass appeal and go for more of the core fanbase, pull it all together and hopefully more good will resort from it.

“There’s a sense of mass, which loses the image of a niche market,” Matsuda said “For the new games we’ll be developing from this point on, while this may sound a bit extreme, we’ve been talking about making them as heavy JRPGs. I believe that way, we can better focus on our target, which will also bring better results.”

While there is a plan to work on a few AAA titles, the idea is go step back and go back to the beginning. Yosuke commented on the idea further with, “So, as for the AAA titles we’re currently developing for series, we basically want to go back to their roots and focus on the core audience, while working hard on content that can have fans say things like ‘this is the Hitman we know.’ I believe that is the best way for our development studios to display their strengths.”

 

 

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