“The Interview” Hits $31 Million in Online/VOD Sales
Not too bad for a film that got a blanket yank from theaters by its publisher.
In the two weeks since Sony’s bone headed booting of The Interview from theaters for offending the oh so mature sensibilities of North Korea, the Internet has had its due once again.
According to The Wrap, The Interview has grossed $34 million from all venues from its limited release, as of Tuesday the 6th. $2.9 million from physical box office, and $31 million from online distributors and view-on-demand services.
The Franco/Rogen comedy vehicle has been purchased on cable providers more than 4.3 million times, more than any other movie, according to the Wrap. However, even with such circumstantial and unprecedented success, the film still has a long way to go to make up its reported $45 million production and marketing budgets each.
Definitely a silver lining to a bad situation all around, especially for Sony. Major theaters chains are still shying from showing the film in theaters, as is their prerogative. It’s still hard to anticipate what the long term impact, if any, will be from this turn of events. Hopefully, the outrageous reaction will get people to scrutinize the abuses of North Korea’s dictatorship a bit more closely.