Life is Strange Starts #EverydayHeroes Anti-Bullying Campaign

In addition to the whole time traveling thing, Square Enix and Dontnod Entertainment’s Life is Strange is a story about friendship, relationships, and most of all, bullying. Some of the most poignant moments in the game revolve around the character Kate Marsh, and her inessential bullying following an event that’s entirely out of her control. This culminates into a final note for the character that all too often is a reflection of something children deal with day after day.

To bring attention to this, Square Enix has announced a new anti-bullying initiating with PACER, or the Parent Advocacy Coalition for Educational Rights. Until January 19, Square will donate to PACER’s National Bullying Prevention Center, with their investment increasing for every tweet containing the hashtag #EverydayHeroes, a central theme of the game. Life is Strange is an adventure series that stars Max Caufield, a young girl who discovers the ability to rewind time. She uses this ability to fight back and bring an end to the well of hate that plagues her small Oregon town.