Microsoft Says Japan is “Critical” to Xbox’s Future

The Xbox has never had a very strong following in Japan, with the Xbox One reaching abysmal sales numbers following its release, and the original console not even breaking a million units. With Microsoft passing by the recent Tokyo Game Show, many fans figured Microsoft had given up on the Japanese market, which is largely controlled by Nintendo and Sony. But that would apparently be presumptuous, as Microsoft has recently held a press conference in the Shinagawa Prince Hotel in Tokyo in order to announce their strategy for breaking into the Japanese market, as reported by DualShockers.

“We’re committed to delivering the best exclusive blockbuster titles on Xbox, and we’re delivery six exclusive titles, this Holiday, in Japan and across the rest of the world.” said Microsoft Games Studios Corporate Vice President Kuno Tsunoda, as he outlined not only the worldwide strategy, but a particular focus on the Japanese market, going to on mention the upcoming Halo event in Japan, as well as the worldwide release of Halo 5, Rise of the Tomb Raider, and Fable Legends this Holiday season.

While many would commit Microsoft’s poor sales due to differences in the games market, Tsunoda went on to state, “We understand some of the most innovative developers and the most passionate gaming fans are here in Japan. We’re here in Tokyo today to make Japanese developers and gamers a core part of our worldwide strategy for Xbox going forward.”

 

 

 

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